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    Green Data Centers: Environmental Stewards Within the Tech Industry

Green Data Centers: Environmental Stewards Within the Tech Industry

Once upon a time, there were flip phones that allowed you to exchange tiny pictures with a few people. Data wasn’t an issue back then. But today we have a multitude of devices that take high resolution videos and pics and we share our lives with each other via uploads of data, streaming across the world wide web (don’t stop by the way – I love your updates). The result? Data is compiling at unprecedented rates. And that means power consumption. At unprecedented rates.

In 2013 alone, data centers consumed an estimated 91 billion kilowatt-hours of electricity. By 2020, that number is expected to grow to 140 billion kilowatt-hours annually. At a time when nations around the world have reached a collaborative agreement to reducing greenhouse gas emissions to combat climate change, energy consumption and sources are key.

Data centers operators around the world are taking the lead to keep up with the demand for energy in ways that not only meet demand, but are efficient and environmentally-friendly by greening the data center from the inside out.

Design and Construction: It’s not just about finding a building and turning it into a data center. For new and existing buildings, companies are incorporating measures that address how to utilize the space to get the most use for the least consumption of resources. The first data center to achieve LEED certification did so in 2005. Since then, more and more builders are incorporating methods like improved cooling efficiency, clean backup power, green construction, and intelligent design to build and recommission sustainable data centers from start to finish.
Renewable Energy: Around the world data centers are harnessing the power of natural resources. From purchasing renewable energy credits to on-site installations. Salesforce […]

By |April 22nd, 2016|Environmental, global, Marketing, news, tech|Comments Off on Green Data Centers: Environmental Stewards Within the Tech Industry

Native American Students Tour Five States to Explore the Best in Energy and Technology

Native American Students Tour Five States to Explore the Best in Energy and Technology
PORTLAND, OR — August 2015 – On August 15, students representing tribes from Washington, Oregon, California, and Idaho will depart from Portland, Oregon on the third annual Inter-tribal Energy & Tech Tour. The Inter-Tribal Energy & Tech Tour is the nation’s first summer camp committed to educating tomorrow’s tribal leadership on energy, technology, and partnership potential.
Students were selected by application process to participate in a memorable 9-day tour of state-of-the-art energy and technology organizations in Washington, Oregon, California, and Nevada. The Tour was launched in 2013 by Redbridge, Inc., an 8a Certified, Native American owned marketing services company based in Portland.
The mission of Redbridge’s Energy & Tech Tour is to introduce tribal youth to state-of-the-art energy and technology projects and generate awareness for tribal organizations that are active in the industry.

This year, students will visit to learn how people and projects from these progressive organizations are changing the world.

Lawrence Livermore National Laboratory – World-class programs and capabilities at the Lawrence Livermore National Laboratory span one square mile, what many consider to be “the smartest square mile on Earth”
SUPERNAP Data Centers – Award-winning Tier IV Gold SUPERNAP data centers are certified as the highest-ranking colocation data centers in the world and are maintained by the highest-rated mission critical operations teams
Southern California Edison – One of the nation’s largest electric utilities, delivering power to 15 million people in 50,000 square-miles across central, coastal and Southern California, SCE is also the first utility in the nation to create a Tribal Liaison position dedicated to advancing utility and tribal energy partnerships
and more!

For generations, tribes have practiced sustainability and environmental preservation. Today, with over 5% of […]

By |August 15th, 2015|Marketing|Comments Off on Native American Students Tour Five States to Explore the Best in Energy and Technology
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    Shannon’s Top 5 in Energy & Tech (Week in Review from July 20th)

Shannon’s Top 5 in Energy & Tech (Week in Review from July 20th)

What a great week for energy and technology – everything from ice cream to ludicrous mode!
I was road tripping this past week from Portland to Arizona and back, but I believe that in the middle of great coffee and finding yourself under bridges you should make time to take it all in. And there was a TON of amazing happening in the fields of energy and technology. How can I NOT share my favs with you?! If you’re into energy and tech, maybe you’ll be fascinated too!

Either way, here are the top 5 things that I found mind blowing:

1. Vermont, you’ve done it AGAIN!

I’m in serious love with all the progressive movement this state continues to generate. This past week, Burlington Electric Department announced that they’re providing residents energy using 100% green power! The utility company is utilizing innovative mixes from multiple resources to deliver green power to over 40,000 residents. Their renewable portfolio includes biomass, wind, solar, hydropower and natural gas. And, because Vermont continues to raise the bar and surprise the nation with it’s efforts, in February, they began installation of a 500-kilowatt rooftop solar panel on the Burlington International Airport parking garage. So, yay, Vermont.. I can’t even wait to see what you come up with next!

2. What could be better than Ben & Jerry’s on a summer afternoon?

Try Chocolate Chip Cookie Dough, delivered by a Tesla.. and sharing a commitment to change the world! Yessss!

Yup, in the spirit of sustainable marketing efforts, Ben & Jerry’s has teamed up with THE electric car company to spread awareness and inspire the world to get involved in the global climate change movement. To prove how they’re walking their talk, the Vermont-based company converted […]

By |July 22nd, 2015|Marketing|Comments Off on Shannon’s Top 5 in Energy & Tech (Week in Review from July 20th)

6 Steps to Branding for EDM Artists

A giant mouse head fist pumped behind the biggest rubix cube ever and the crowd went wild.
When @Deadmau5 became the house DJ at the 2010 VMAs, electronic music gained mainstream recognition. Today, everyone has a pair of fluffies. And why not? EDM’s recognition in the music industry is long overdue.

So, what’s the difference between @Deadmau5 and every DJ that hasn’t had the opportunity to play the VMAs? Some produce using the same equipment and have loads of musical talent. Why is he successful when so many other talented DJs still go unrecognized? Well, for one, DM5 is a freaking musical genius and for two, he has those ears that light up.

But there’s more to it than a sweet pair of ears and a ginormous rubix cube. Deadmau5 has a distinguishable brand and continues to build support by marketing himself successfully. He’s everywhere and doing everything to connect with his followers and establishing his brand. From Facebook to Minecraft to Instagram and gaming – the Deadmau5 brand is in constant interaction with his audience. And, his brand is him. That simple.
From a marketers perspective, here are 6 things every aspiring DJ can do to keep the dream alive.
1. Be Professional.
In every interaction, be respectful, committed and reliable. It’s the foundation for every career. Music is no different. Bring your “A-Game” 110% of the time. If you have an audience of 2 or 2,000, play like you’re playing for your MOM, or someone else of equal awesomeness. You never know who is watching and what doors can open or close based on how you perform.

2. Build a following.
Anyway, if you’re professional, that’s half the battle. If your personable, that’s the other half. There’s something mysterious about musicians that makes people wonder about what makes […]

Sustainable Marketing in 3 Steps

I may have mentioned a time or two, I pretty much love Earth…leaves, butterflies, oxygen…love…all of it. So, yes, I’m pretty passionate when it comes to sustainable marketing practices.
Before I became the CEO for @redbridge, I was a marketer of energy-efficiency programs. I called what I did, saving the world one kwh at a time. Anyway, when you promote energy-efficient products and choices you need to lead by example or people get skeptical. Nobody wants that.
My 10+ years of sustainable marketing practices can be boiled down into 3 simple steps. Here they are:

1. Think “green” brainstormy thoughts!
2. Design to make green “the new black”.
3. Buy green. It’s just nice. :)

Have I wowed you with my brilliance yet? Well…I hope NOT because I can talk about this ALL DAY! So, here I go, the 3 secrets revealed in 5…4…3…2…1…:
1. Think “green” brainstormy thoughts!
In my perfect world, a marketing plan serves as a road map for upcoming marketing activities. You’ve planned out as far as a year in advance. Relaxed brainstorm sessions happen in the quarter prior to the deliverable’s deadline allowing you to glance out further in the timeline to see if there are other materials forecasted that can be combined. I also have a pet unicorn in that world.

In my real world experience, you plan out as far ahead as possible and stay flexible. So the more you can think green thoughts on the fly, the better Earth is going to get. Whether your next item is well-planned, or a marketing emergency, consider what you’re trying to accomplish and how the end result can be created, greenly. For instance:

Email vs. Direct Mail: Get email addresses for your target audiences and send email campaigns versus direct mail. […]

Play Ball! (And Other Effective Methods of Presenting.)

Discovering Effective Ways to Present Information

He took the stage at the Portland Business Journal event, waited for silence and then said something like, “My mother was a drug addict, I grew up poor and a red ball saved my life and now I’m here to change yours.”

In that one sentence, Kevin Carroll had my undivided attention and the attention of the other 200+ people in the room for the next hour. And when he’d finished his story, the entire room was different. A red ball really can change lives!

It’s amazing what can happen when you bring together the right audience with the right content. If what you say makes people think, act or begin to dialogue, then you can say you’ve found your red ball.

One key component to getting your message out to the audience depends on the type of presentation you choose to deliver the subject matter. There are multiple ways to deliver content. When you begin planning for your presentation, clarify your presentation objectives by considering these questions;

What type of information is being presented?  Is it a process or project? Does it involve multiple stakeholders?
Who is the audience? Are they familiar with the subject matter? What information might they be looking for based on their role in a similar process?
What information or knowledge would you like the audience to walk away with? Do you want them to feel informed? Heard?
How do you want to communicate with the audience? Are you looking for feedback? Do you want to discuss the project or process with them?

Once your objectives are clear, determine what presentation type will most effectively deliver your information and satisfy the objectives.

Discussion Panels

If you’re subject matter involves multiple stakeholders who’ve each played […]

Product Review: The Starbys App Makes Me :)!

Sooo…it’s Peppermint Mocha time at Starbys and I love love looooove red cups. Imagine my sheer glee when I realized that I can not only pay for a venti with my phone, BUT that I can send one via the world wide web to a high school friend who lives 10 hours away…Neat-o!

Yup, Starbucks has an app. (Well, actually they have three, but I’ll go into that later.) Two of my favorite things combined — technology + coffee =  download ASAP.

It’s free and it’s in the App store. The interface is very user-friendly and does a little bit/LOT of everything. Here’s a list of features:

Drinks: Create and store your favorite drinks AND those of your friends
Favorites: Create and store locations, coffee types and foods
Coffees: Get full descriptions, photos and recommendations for the entire line of Starbucks Coffees
Food: Find nutritional, allergens and calorie info for foods available at Starbucks
Drinks: Create and store customized drink builder with nutritional information using a step by step process
Jobs: They have a pretty green brand…
Settings: Your profile
Help: Help
Scanner: Hellooooooo, QR Code scanner…LOVE
My Card: Store card and transaction history, PLUS allows easy balance reload by storing card info
Rewards: Birthday Coffee?! Yes… I’m so in!
Gifts: Brighten someone’s day – no matter how far away they live!
Stores: Location, location, location…
It’s sustainable – no cards, no paper, just environmental goodness

Long story short, if you love coffee or know someone who might enjoy getting a coffee, you might want this app. You can gift, buy and discover all things Starbucks Coffee. I am a Starbucks maniac and had heard about the app from a friend a few months ago. Since I first downloaded, I’ve tracked over $100 in purchases, reloaded and surprised a friend […]

Using the 5th “P” to Put a Ding in the Universe.

Put a Ding in the Universe. Use the 5th P’s.
On Wednesday I received a random text from a 17 year old that inspired this post.

17 year old text – “What are the 4 P’s?”
My text reply – “Easy…Price. Product. Placement. People.”

Yup, got it wrong. The 4th P is actually promotion. And I DO marketing for a living!! So, crash course in the 4 P’s it is. Here we go. There are four critical elements needed to market products and services. They’re called the 4 P’s.

1. Product – Do you have a product that is wanted or needed by an audience?

2. Price – Is your product priced at an amount that your audience will consider affordable and worth their money?

3. Place – Is your product available at a place where it can be purchased by your audience?

4. Promotion – What are you doing to let your audience know that your product is available for them?

I’m keeping the 5th P. It’s pretty genius. I mean, without people, the other 4 p’s can’t exist.

5. People – Sellers of the product. Buyers of the product. Marketers of the message. Audience of the message.

No matter which of the 4 P’s are being focused on, it’s people who make products successful. Know your audience. Who buys your product and why do they buy it? Is it something they need or does it satisfy a want? How badly do they need or want it? What is it about using your product or service that satisfies that need? Interacting with your audience provides valuable insights. Form a relationship with them so they’re comfortable giving you feedback. Listen to their suggestions. Thank them. Act on their requests. They’ll love you and your product a […]

Product Review: Postcard on the Run App (genius!)

The absolute greatest thing EVER happened! My, now fiance, Eric asked me to marry him…on the red bridge*…and I was wearing a SpiritHood…and there were sea lions down below the bridge…swimming. And we have pictures of THAT moment!

Attention Selena Gomez, you just invested in the best company EVER!

So…after the magic moment, naturally I posted and shared with all of my social media accounts. Hmmm, I’ll be honest, in my excitement I didn’t immediately call my family and they were less than pleased. But…crisis averted, calls made, people forgiven. Except, my grandma. She’s 86 and hasn’t realized the magic of #Apple and the world wide web just yet. She prefers mail to calling.

So when I heard about the FREE Postcard on the Run app on Twitter I downloaded right after I sent a “woohoo” text to @POSTCARDing expressing my gratitude (to which they promptly responded with a thank you). It might’ve taken two minutes before I was opening the app and gearing up to send my grandma the best postcard of my LIFE. Oh…for $0.99. Postcard on the Run is the perfect solution to the busy techy with moments to share and not enough time in the day.
(Download now at http://postcardonthego.com/)

Unfortunately, I wish that I could have a LOT of moments for life (shout out to @NICKIMINAJ1Luv). My phone was packed with 10,000 pictures. Everything from Norbert, the Gnome on his epic vacations to the view from the 86th floor on the Empire State Building gets shared with random @Foursquare, @Instagram and tweeting people. When I touched the “Use Existing Photo” button the app froze. I sent a reply back to @POSTCARDing about what had appened and they responded right away reassuring me that they […]

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    The Entrepreneurial Path Unfolding: 3 Questions from Cre8Con 2011

The Entrepreneurial Path Unfolding: 3 Questions from Cre8Con 2011

“To believe in yourself and to follow your dreams, to have goals in life and a drive to succeed, and to surround yourself with the things and the people that make you happy – this is success!”
– Sasha Azavedo

Eight successful entrpreneurs presented at @Cre8Con 2011. They each spoke about obstacles they overcame and the approaches they took that turned their passions into success. Each of the panelists have transformed what fuels their fire into fruitful business ventures and the resulting work is…phenomenal!

Was it an easy path for any of the eight panelist? No. The deep story behind all the successes was the same; Each had tried and failed miserably and more than once in many cases. So why were they successful? How did it work for them when so many people go to work every day at “jobs” that they find unrewarding.

The common denominator in each presenter was that they had all identified what it was they were truly passionate about and made a decision to pursue it no matter what the obstacle. Each person experienced a moment where, after failure, they stopped and reassessed what they were doing and why it wasn’t working. In some instances, they were trying to please other people instead of staying true to their passion. Some were stuck in the rut of doing what historically worked initially for fear of being unsuccessful at the next thing. Some spent lengths of timeaway to reconnect and just be…listening to their inner voice to learn what they needed to do to be the best them that they could be.

How many people give up after trying and failing once, or even twice? What if they stuck it out? What potentially amazing life works can […]