Call Us Today! 503.381.4977|sales@redbridgeonline.com

Social Media

Sustainable Marketing in 3 Steps

I may have mentioned a time or two, I pretty much love Earth…leaves, butterflies, oxygen…love…all of it. So, yes, I’m pretty passionate when it comes to sustainable marketing practices.
Before I became the CEO for @redbridge, I was a marketer of energy-efficiency programs. I called what I did, saving the world one kwh at a time. Anyway, when you promote energy-efficient products and choices you need to lead by example or people get skeptical. Nobody wants that.
My 10+ years of sustainable marketing practices can be boiled down into 3 simple steps. Here they are:

1. Think “green” brainstormy thoughts!
2. Design to make green “the new black”.
3. Buy green. It’s just nice. :)

Have I wowed you with my brilliance yet? Well…I hope NOT because I can talk about this ALL DAY! So, here I go, the 3 secrets revealed in 5…4…3…2…1…:
1. Think “green” brainstormy thoughts!
In my perfect world, a marketing plan serves as a road map for upcoming marketing activities. You’ve planned out as far as a year in advance. Relaxed brainstorm sessions happen in the quarter prior to the deliverable’s deadline allowing you to glance out further in the timeline to see if there are other materials forecasted that can be combined. I also have a pet unicorn in that world.

In my real world experience, you plan out as far ahead as possible and stay flexible. So the more you can think green thoughts on the fly, the better Earth is going to get. Whether your next item is well-planned, or a marketing emergency, consider what you’re trying to accomplish and how the end result can be created, greenly. For instance:

Email vs. Direct Mail: Get email addresses for your target audiences and send email campaigns versus direct mail. […]

People Who Inspire Me: Gabe Berman, Lives Like A Fruit Fly

Sorry, yes, those are my feet. And yes, I did just post them on my blog for the world to see…but, I did blur them a ton.

Anyway, I blame Gabe Berman (@GabeBerman). Because of him, and his book Live Like A Fruit Fly, you have to see my feet gliding through the air because I spent Sunday afternoon in a swing at the beach.

Here’s my Sunday:

Sleep in.
Indulge in Starbys.
Frequent an AT&T store…looking for the phone…no luck.
Take a random spontaneous road trip to the beach.
Buy/Wear a cowboy hat. I’m pretty sure it’s a prerequisite for #6.
Swing…ON the beach. (Smiling!)
Capture a ginormous pikachu on film while he’s giving the peace sign. (Rare.)
Research which mustache should be worn on a Sundays. ANSWER: The Bollywood
Dominate at air hockey. (hmm…lost all three games, despite the fact that I was wearing my lucky engagement ring and a cowboy hat)
Pose for a random picture with the happiest tin man EVER! (We’re waving. I have a cowboy hat on. He’s wearing an oil can thing-y.)
Go for a long walk.
Hold hands. (That’s my favorite part.)
Buy a book. (I’m a reader).
Eat cheesecake.
Spend the day without television.
Laugh often.
Wear sunglasses. (The future’s so bright…I gotta wear shades.)
Do something to encourage someone else’s dream.
Do something about your dream. (i.e., www.redbridgeonline…yay!)

The photo journal was religiously captured on film via instagram…redbridgeonline. It makes me smile just thinking about it!

Oh, back to why…I was living like a fruit fly! Gabe’s book is about the meaning of life, as seen through the eyes of a fruit fly. I won’t spoil the ending for you. You should read the book it’s on Amazon. But, I will tell you this. A fruit fly’s life is short, so they make the most of each […]

4 Seriously Inspiring Tweeters From Today

4 Seriously Inspiring Tweeters From Today
I wake up at 5am, just so I can do absolutely nothing but be inspired by Twitter for a minimum of 2 hours every morning. And, so far so good. There are some seriously inspiring things being said between the hours of 5 to 7am. Here are my favs from this morning’s lounge-about-and-stretch-like-a-cat session.

1. @ruhanirabin

Today’s tweet: “Because your heart is so beautiful, everything looks beautiful to you.” ~ Japanese proverb

You can’t read this and NOT just look around and love life! So many people spend so much time focusing on the negative, when, for every negative there is a positive. You really can choose what you focus on. Choose the beautiful stuff. It makes your heart smile and you can truly look around and say, What a Wonderful World. Thanks @ruhanirabin – for the reminder to focus on important things.

2. @MichaelReagan. His Twitter bio says he gets stuff done before 8am.

Today’s tweet: “Finished Boot Camp. Worked out on the TRX system again today. Amazing way to exercise!”

So, this morning, while lounging and reading this, I sent him a quick, “Good job!” It’s pretty unlikely that I’ll be doing any TRX (what is that anyway?), but tomorrow morning…I’ll be take a quick jog around the neighborhood. So thank you @MichaelReagan, for the inspiration. Cheers to good health – and leading by example. :)

3. @celestialbeard

Today’s tweet: “when I approach the 140 character limit I start typing more quietly (but not slower) in the hopes that twitter won’t notice”

Inspiring for two reasons…1.) Hello! Celestial Beard? You KNOW you can’t have a name like that without having something along the lines of Led Zepplin. I hope hope hope he posts a pic of that…soon. Oh, […]