A giant mouse head fist pumped behind the biggest rubix cube ever and the crowd went wild.
When @Deadmau5 became the house DJ at the 2010 VMAs, electronic music gained mainstream recognition. Today, everyone has a pair of fluffies. And why not? EDM’s recognition in the music industry is long overdue.
So, what’s the difference between @Deadmau5 and every DJ that hasn’t had the opportunity to play the VMAs? Some produce using the same equipment and have loads of musical talent. Why is he successful when so many other talented DJs still go unrecognized? Well, for one, DM5 is a freaking musical genius and for two, he has those ears that light up.
But there’s more to it than a sweet pair of ears and a ginormous rubix cube. Deadmau5 has a distinguishable brand and continues to build support by marketing himself successfully. He’s everywhere and doing everything to connect with his followers and establishing his brand. From Facebook to Minecraft to Instagram and gaming – the Deadmau5 brand is in constant interaction with his audience. And, his brand is him. That simple.
From a marketers perspective, here are 6 things every aspiring DJ can do to keep the dream alive.
1. Be Professional.
In every interaction, be respectful, committed and reliable. It’s the foundation for every career. Music is no different. Bring your “A-Game” 110% of the time. If you have an audience of 2 or 2,000, play like you’re playing for your MOM, or someone else of equal awesomeness. You never know who is watching and what doors can open or close based on how you perform.
2. Build a following.
Anyway, if you’re professional, that’s half the battle. If your personable, that’s the other half. There’s something mysterious about musicians that makes people wonder about what makes […]
