Tag: innovative technology

  • Drones. Are they poised to take over the universe?

    Drones. Are they poised to take over the universe?

    Remember that first time you ever watched I, Robot and the robots started to take over? Me too.

    I don’t have cable, but last week I happened to be staying in a hotel in my very favorite city in the US and “I, Robot” was playing on one of the channels. Have you seen it? It’s the movie where Will Smith is living in a future where artificial intelligence has evolved to the point that robots are in every household and assisting humans on all levels of day-to-day activities. In the movie, everyone except Will Smith has come to accept the integration of artificial intelligence as the norm. Will maintains that without the ability to feel and think freely, robot “logic” makes them untrustworthy to make decisions regarding the health and welfare of human lives. In the end he’s right and the robots make the decision that as humans we’re our own worst enemy and therefore need to be contained to keep us from harming ourselves further. Anyway, good movie.

    Watching the movie led me to think about the drone controversy and how people fall on opposite ends of the argument. Some are excited about the idea of this new technology and the possibilities, while others are skeptical and concerned about how drones are being integrated into our lives. I love technology, but the subject of drones left even me a little apprehensive. So, I set out with a list of questions and have Googled, listened to presentations, and attended drone events to learn as much as possible about the subject.

    • How are drones being used?
    • What are some of the positives?
    • What challenges they’re facing?
    • What’s next?
    Current Use

    If the question is who’s doing what with drones right now, the answer is everyone, and everything. Right now, the “selfie stick” is all the rage, but that might only be because most people aren’t aware of DJI’s Phantom 3, the easy to fly camera drone that takes consumer selfies to Heisenberg levels. And, much like the gas powered remote control racing cars that hobbyists used to dedicate dollars and hours to, a subculture of drone enthusiasts are now taking to recreational drone racing. Check out the Aerial Action Sports League’s Game of Drones! Amazon and Google are both looking at drone technology for package delivery solutions. In some cases you could receive a package faster than getting pizza delivered. Pretty crazy, right? Well, that’s not all. An Oregon-based company named HoneyComb, is poised to advance agriculture by using an agricultural drone that looks just like a mini stealth bomber! The AgDrone System incorporates dual cameras, software and data processing, and smart analytics for enhanced pest identification and water deficiencies.

    Positives

    Cup half full? There’s a lot of ways our lives can be positively impacted by drones. Obviously recreational racing, who doesn’t love that?! And the cameras are like taking GoPro to the extreme. Imagine getting a full 360 degree video view of the next sweet stunt you pull on a snowboard without having to worry about having hardware strapped on. That’s pretty neat! And for every farmer in California who is affected by the drought, imagine if you knew only 1/10 of your crop needed to be watered, or that pests only lived in a corner of the crop. You’d save energy and water. Win win! And, I don’t know about you, but getting my next Hubble picture delivered by a flying smiling box in 30 minutes vs. 1 week is kind of intriguing. And, on the most serious side, the day we didn’t have to risk human lives in war.. I’m all about that.

    Negatives

    Downside? For every positive, there’s a negative. And… like any new technology, there are going to be those people who don’t fly above board. There’s the www, and there’s the deep web. There’s the pharmacy, and there’s the Silk Road. Jobs may become obsolete as new career paths emerge. Security breaches will likely happen when people focus mainly on production and processes in early development stages. We’ll begin to hear more stories of accidents and injuries reported across the board as the technology becomes more mainstream. As a for instance, last week a woman was knocked unconscious while attending a parade. And of the 20 cars on the road since 2009, Google’s self-driving cars have been in 11 accidents. One accident involved a car rolling through a stop sign. No injuries were reported, but can you imagine being at a stop light and seeing an unmanned Google drone rolling through? Whoa. It gives new meaning to that song “they see me rollin’.. they hatin.”

    What’s next?

    It’s like every new technology without clear boundaries, there’s a learning curve as the culture catches up with the industry. Three of the biggest advancements for the industry will likely include regulations, education, and improved battery technology.

    Both Amazon and Skyward, are already working with the FAA to develop rules and tools to aid commercial drone use. Amazon has already filed a petition to conduct flights using drones that travel up to 50 mph. Skyward’s Urban Skyways Project is working with NASA to create an aerial robotics network to direct drone traffic much like the FAA does with commercial airlines.

    When regulations are clearer, we’ll begin to see more mainstream training around drone use, In the meantime, organizations like Roswell Flight Test Crew are making it their mission to educate people around best practices when operating drones.

    Currently, lithium-ion batteries are used in most drones, so usage is limited by power. And, while the field of battery technology hasn’t seen much advancement in decades, companies like Google, Apple, and Tesla are in constant innovation mode along with universities to bring batteries into a brand new era. It’s just a matter of time.

    To close, Wayne Dyer once said, “Everything that exists right now was once imagined, which means that everything that will exist is now being imagined.” There have been other times in history when culture was disrupted by new technologies. The Model T replaced a much slower alternative before our existing roadway infrastructure was developed. At a time when consumers were satisfied with flip phones and cd players, Steve Jobs once told riveted audiences that his new phone would not only answer calls, but store and play music and provide access to the internet. The lesson can only be, technology will always advance. Your best bet is to be proactive. Educate people and develop standards and guidelines as needed to stay as far ahead of the development as possible, with the knowledge that there will be instances where you are forced to be reactive.

    (Special thanks to New Tech PDX for providing such a comprehensive view of Oregon’s drone industry.)

  • Product Review: Postcard on the Run App (genius!)

    Product Review: Postcard on the Run App (genius!)

    The absolute greatest thing EVER happened! My, now fiance, Eric asked me to marry him…on the red bridge*…and I was wearing a SpiritHood…and there were sea lions down below the bridge…swimming. And we have pictures of THAT moment!

    Attention Selena Gomez, you just invested in the best company EVER!

    Postcard on the Run preview

    So…after the magic moment, naturally I posted and shared with all of my social media accounts. Hmmm, I’ll be honest, in my excitement I didn’t immediately call my family and they were less than pleased. But…crisis averted, calls made, people forgiven. Except, my grandma. She’s 86 and hasn’t realized the magic of #Apple and the world wide web just yet. She prefers mail to calling.

    So when I heard about the FREE Postcard on the Run app on Twitter I downloaded right after I sent a “woohoo” text to @POSTCARDing expressing my gratitude (to which they promptly responded with a thank you). It might’ve taken two minutes before I was opening the app and gearing up to send my grandma the best postcard of my LIFE. Oh…for $0.99. Postcard on the Run is the perfect solution to the busy techy with moments to share and not enough time in the day.
    (Download now at http://postcardonthego.com/)

    Postcard on the Run previewUnfortunately, I wish that I could have a LOT of moments for life (shout out to @NICKIMINAJ1Luv). My phone was packed with 10,000 pictures. Everything from Norbert, the Gnome on his epic vacations to the view from the 86th floor on the Empire State Building gets shared with random @Foursquare, @Instagram and tweeting people. When I touched the “Use Existing Photo” button the app froze. I sent a reply back to @POSTCARDing about what had appened and they responded right away reassuring me that they wouldn’t sleep until the problem was fixed. We sent a few emails back and forth and agreed that the number of images might be causing the freeze. It turns out 10,000 great moments on an #iPhone will not only cause your phone to randomly rebuild the image library on occasion but will also freeze the Postcard on the Run app like nobody’s business. Aside from the initial freezing on behalf of my picture hoarding there wasn’t a downside to this app.

    On the cup half full side, Postcard on the Run is a low cost way to send personalized postcards to people you care about. The interface is intuitive, the app is available on the app store. It’s fast and it’s easy to download and use. The attention to detail and level of customer service is amazing. On the security side, your information isn’t stored. In terms of quality, if an image is used that isn’t high enough resolution, the app will reject it, ensuring that when your reader gets the card, they see a sharp and professional looking postcard that you can sign, add a personal message to and preview before sending. My grandma’s going to be super excited!

    I’m probably going to be an addict so, send me your address. I’ll send you a postcard.

    And, if you love that wolf hat, you can buy one at www.spirithoods.com.

     

  • Epic QR Code-yness in 4 Quick Tips

    Epic QR Code-yness in 4 Quick Tips

    Yoda likes QR codes too.
    Ok, you got me! I LOVE the scan-able little black and white squares that bridge print with technology. How did marketing ever exist without them?! How long will they be around? And how do they work?

    I’ll admit (sshhh…) I’ve had some QR code fails and spent more than a few hours getting Google to cough up everything it knows about creating, tracking and best practices for these mysterious and wonderful squares. And great news – I’ve condensed all the research, failure and smashing success into 4 Quick Tips.

    4 Quick Tips

    1. Know your audience. QR Codes aren’t for everyone. If you’re audience doesn’t have a smart phone, then they will never know the pure genius you’ve included for them by way of QR codes in your marketing materials. So, know who you’re talking to in order to ensure success. It’s also helpful to include instructions in your materials to help your users know what to do. This can be as simple as two words, “Scan me.”

    2. Create the code. People are doing amazing things with QR codes, and others are simply using the black and white squares as is. Goo.gl has an excellent feature for shortening links and generating QR codes. Even the most colorful QR code centerpiece ad begins as the black and white code you can generate in using Goo.gl. tool. A word of advice: If you’re changing any elements of the qr code, be sure to test as you go to make sure it continues to scan successfully. Nothing’s worse than spending hours rounding corners, colorizing and dragging points to find that your masterpiece doesn’t work in the real world.

    3. Reward the user. They’ve taken the time to get out their phone, point it, scan the code and then view your content. So make sure the destination is an experience worth their time. Don’t just take them to your website, take them to a page or video, or survey that was specifically created for them. It’s your chance to interact directly with your customer, so don’t just hand them a brochure and walk away — shoot the breeze with them and let them know that from this moment on, you’re besties!

    4. Track the results. Oh, right…results. We all want to know if what we’re doing is actually creating a return, so do what you have to do to make sure you’re capturing results. If the QR code is taking the user to a survey, welllllll…this is your opportunity to get to hear their feedback. Create custom 800 numbers. Make custom web pages and track traffic with Google Analytics. And speaking of Google, if you do use Goo.gl to generate the code then it’s tracking scans for you as well! It’s a win-win!

    And…that’s my version of Everything You’ve Ever Wanted to Learn about QR Codes in 2 minutes or less. :) May the Force be with you.