Project Description

Energy-efficiency lighting programs are created to encourage consumers to reduce energy consumption through education and behavioral change.

The Smart Choices lighting campaign was successfully rolled out in 5 states. Materials encouraged consumers to make the wise choice by switching to CFLs versus incandescent bulbs. Messaging was consistent with the EPA’s ENERGY STAR materials that are distributed and marketed nationally.

All materials were created for print and web. Printed pieces were sourced through FSC vendors using recycled paper products. A suite of materials included:

  • Brand Guidelines
  • Photo Shoot
  • End Aisle Displays
  • Aisle Cards
  • Danglers
  • Product Static Clings

Materials designed by Shannon Hulbert while employed at PECI. Shannon was lead designer.