Redbridge Online

Product Review: The Starbys App Makes Me :)!

Sooo…it’s Peppermint Mocha time at Starbys and I love love looooove red cups. Imagine my sheer glee when I realized that I can not only pay for a venti with my phone, BUT that I can send one via the world wide web to a high school friend who lives 10 hours away…Neat-o!

Yup, Starbucks has an app. (Well, actually they have three, but I’ll go into that later.) Two of my favorite things combined — technology + coffee = download ASAP.

It’s free and it’s in the App store. The interface is very user-friendly and does a little bit/LOT of everything. Here’s a list of features:

Drinks: Create and store your favorite drinks AND those of your friends
Favorites: Create and store locations, coffee types and foods
Coffees: Get full descriptions, photos and recommendations for the entire line of Starbucks Coffees
Food: Find nutritional, allergens and calorie info for foods available at Starbucks
Drinks: Create and store customized drink builder with nutritional information using a step by step process
Jobs: They have a pretty green brand…
Settings: Your profile
Help: Help
Scanner: Hellooooooo, QR Code scanner…LOVE
My Card: Store card and transaction history, PLUS allows easy balance reload by storing card info
Rewards: Birthday Coffee?! Yes… I’m so in!
Gifts: Brighten someone’s day – no matter how far away they live!
Stores: Location, location, location…
It’s sustainable – no cards, no paper, just environmental goodness

Long story short, if you love coffee or know someone who might enjoy getting a coffee, you might want this app. You can gift, buy and discover all things Starbucks Coffee. I am a Starbucks maniac and had heard about the app from a friend a few months ago. Since I first downloaded, I’ve tracked over $100 in purchases, reloaded and surprised a friend […]

Using the 5th “P” to Put a Ding in the Universe.

Put a Ding in the Universe. Use the 5th P’s.
On Wednesday I received a random text from a 17 year old that inspired this post.

17 year old text – “What are the 4 P’s?”
My text reply – “Easy…Price. Product. Placement. People.”

Yup, got it wrong. The 4th P is actually promotion. And I DO marketing for a living!! So, crash course in the 4 P’s it is. Here we go. There are four critical elements needed to market products and services. They’re called the 4 P’s.

1. Product – Do you have a product that is wanted or needed by an audience?

2. Price – Is your product priced at an amount that your audience will consider affordable and worth their money?

3. Place – Is your product available at a place where it can be purchased by your audience?

4. Promotion – What are you doing to let your audience know that your product is available for them?

I’m keeping the 5th P. It’s pretty genius. I mean, without people, the other 4 p’s can’t exist.

5. People – Sellers of the product. Buyers of the product. Marketers of the message. Audience of the message.

No matter which of the 4 P’s are being focused on, it’s people who make products successful. Know your audience. Who buys your product and why do they buy it? Is it something they need or does it satisfy a want? How badly do they need or want it? What is it about using your product or service that satisfies that need? Interacting with your audience provides valuable insights. Form a relationship with them so they’re comfortable giving you feedback. Listen to their suggestions. Thank them. Act on their requests. They’ll love you and your product a […]

Apple

Product Review: The Starbys App Makes Me :)!

Product Review: The Starbys App Makes Me :)!

Using the 5th “P” to Put a Ding in the Universe.

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