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environmental

Drones. Are they poised to take over the universe?

Remember that first time you ever watched I, Robot and the robots started to take over? Me too.
I don’t have cable, but last week I happened to be staying in a hotel in my very favorite city in the US and “I, Robot” was playing on one of the channels. Have you seen it? It’s the movie where Will Smith is living in a future where artificial intelligence has evolved to the point that robots are in every household and assisting humans on all levels of day-to-day activities. In the movie, everyone except Will Smith has come to accept the integration of artificial intelligence as the norm. Will maintains that without the ability to feel and think freely, robot “logic” makes them untrustworthy to make decisions regarding the health and welfare of human lives. In the end he’s right and the robots make the decision that as humans we’re our own worst enemy and therefore need to be contained to keep us from harming ourselves further. Anyway, good movie.

Watching the movie led me to think about the drone controversy and how people fall on opposite ends of the argument. Some are excited about the idea of this new technology and the possibilities, while others are skeptical and concerned about how drones are being integrated into our lives. I love technology, but the subject of drones left even me a little apprehensive. So, I set out with a list of questions and have Googled, listened to presentations, and attended drone events to learn as much as possible about the subject.

How are drones being used?
What are some of the positives?
What challenges they’re facing?
What’s next?

Current Use
If the question is who’s doing what with drones right now, the […]

By |July 4th, 2015|Apple, drones, Steve Jobs, tech|Comments Off on Drones. Are they poised to take over the universe?

Sustainable Marketing in 3 Steps

I may have mentioned a time or two, I pretty much love Earth…leaves, butterflies, oxygen…love…all of it. So, yes, I’m pretty passionate when it comes to sustainable marketing practices.
Before I became the CEO for @redbridge, I was a marketer of energy-efficiency programs. I called what I did, saving the world one kwh at a time. Anyway, when you promote energy-efficient products and choices you need to lead by example or people get skeptical. Nobody wants that.
My 10+ years of sustainable marketing practices can be boiled down into 3 simple steps. Here they are:

1. Think “green” brainstormy thoughts!
2. Design to make green “the new black”.
3. Buy green. It’s just nice. :)

Have I wowed you with my brilliance yet? Well…I hope NOT because I can talk about this ALL DAY! So, here I go, the 3 secrets revealed in 5…4…3…2…1…:
1. Think “green” brainstormy thoughts!
In my perfect world, a marketing plan serves as a road map for upcoming marketing activities. You’ve planned out as far as a year in advance. Relaxed brainstorm sessions happen in the quarter prior to the deliverable’s deadline allowing you to glance out further in the timeline to see if there are other materials forecasted that can be combined. I also have a pet unicorn in that world.

In my real world experience, you plan out as far ahead as possible and stay flexible. So the more you can think green thoughts on the fly, the better Earth is going to get. Whether your next item is well-planned, or a marketing emergency, consider what you’re trying to accomplish and how the end result can be created, greenly. For instance:

Email vs. Direct Mail: Get email addresses for your target audiences and send email campaigns versus direct mail. […]