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Steve Jobs

What’s Fueling the Tech Revolution?

“An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.”
– Steve Jobs
In 2007, we were introduced to the first iPhone. It’s campaign slogan was, “This is only the beginning.” You remember that, right? It was like yesterday and it was WHOA at first site and created a tech revolution that changed the world as we knew it.

Today, our lives are digital and analog, and new and better ways to connect to each other and the world around us are everywhere. The expansion potential continues to be huge. Yesterday, we came together over in awe over a new phone. Today, revolutionary tech is just waiting to bring the world together to replace current technology with a new generation of amazing.

So, what’s fueling the revolution? Everything. Every facet of our worlds has reached the right time and place to create the perfect storm for advancement.

More devices, more data.

Wearables, homes, mobile, and cars are coming online faster than ever. Connected devices are the new life hack – they count the steps we take, map the way, dim the lights, organize our thoughts, and provide a billion ways to digitally share our lives with each other.

The information collected, in turn, is providing valuable insights that will drive future development and help to create snapshots of society and user behaviors as a whole.

Drones are here.

They’re taking selfie stick and RC helicopters to Heisenberg levels. They’re also being utilized for government and commercial use. 2015 ended with mandatory drone registration and has sparked the rise of a whole new set of regulations and data tracking industry.

More data is […]

By |January 19th, 2016|Apple, drones, Environmental, Steve Jobs, tech|Comments Off on What’s Fueling the Tech Revolution?
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Drones. Are they poised to take over the universe?

Remember that first time you ever watched I, Robot and the robots started to take over? Me too.
I don’t have cable, but last week I happened to be staying in a hotel in my very favorite city in the US and “I, Robot” was playing on one of the channels. Have you seen it? It’s the movie where Will Smith is living in a future where artificial intelligence has evolved to the point that robots are in every household and assisting humans on all levels of day-to-day activities. In the movie, everyone except Will Smith has come to accept the integration of artificial intelligence as the norm. Will maintains that without the ability to feel and think freely, robot “logic” makes them untrustworthy to make decisions regarding the health and welfare of human lives. In the end he’s right and the robots make the decision that as humans we’re our own worst enemy and therefore need to be contained to keep us from harming ourselves further. Anyway, good movie.

Watching the movie led me to think about the drone controversy and how people fall on opposite ends of the argument. Some are excited about the idea of this new technology and the possibilities, while others are skeptical and concerned about how drones are being integrated into our lives. I love technology, but the subject of drones left even me a little apprehensive. So, I set out with a list of questions and have Googled, listened to presentations, and attended drone events to learn as much as possible about the subject.

How are drones being used?
What are some of the positives?
What challenges they’re facing?
What’s next?

Current Use
If the question is who’s doing what with drones right now, the […]

By |July 4th, 2015|Apple, drones, Steve Jobs, tech|Comments Off on Drones. Are they poised to take over the universe?
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Using the 5th “P” to Put a Ding in the Universe.

Put a Ding in the Universe. Use the 5th P’s.
On Wednesday I received a random text from a 17 year old that inspired this post.

17 year old text – “What are the 4 P’s?”
My text reply – “Easy…Price. Product. Placement. People.”

Yup, got it wrong. The 4th P is actually promotion. And I DO marketing for a living!! So, crash course in the 4 P’s it is. Here we go. There are four critical elements needed to market products and services. They’re called the 4 P’s.

1. Product – Do you have a product that is wanted or needed by an audience?

2. Price – Is your product priced at an amount that your audience will consider affordable and worth their money?

3. Place – Is your product available at a place where it can be purchased by your audience?

4. Promotion – What are you doing to let your audience know that your product is available for them?

I’m keeping the 5th P. It’s pretty genius. I mean, without people, the other 4 p’s can’t exist.

5. People – Sellers of the product. Buyers of the product. Marketers of the message. Audience of the message.

No matter which of the 4 P’s are being focused on, it’s people who make products successful. Know your audience. Who buys your product and why do they buy it? Is it something they need or does it satisfy a want? How badly do they need or want it? What is it about using your product or service that satisfies that need? Interacting with your audience provides valuable insights. Form a relationship with them so they’re comfortable giving you feedback. Listen to their suggestions. Thank them. Act on their requests. They’ll love you and your product a […]

By |October 8th, 2011|#WhatsInspiringMe, Apple, Entrepreneurs, global, Marketing, news, Steve Jobs|0 Comments
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