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Epic QR Code-yness in 4 Quick Tips

Yoda likes QR codes too.
Ok, you got me! I LOVE the scan-able little black and white squares that bridge print with technology. How did marketing ever exist without them?! How long will they be around? And how do they work?

I’ll admit (sshhh…) I’ve had some QR code fails and spent more than a few hours getting Google to cough up everything it knows about creating, tracking and best practices for these mysterious and wonderful squares. And great news – I’ve condensed all the research, failure and smashing success into 4 Quick Tips.

4 Quick Tips

1. Know your audience. QR Codes aren’t for everyone. If you’re audience doesn’t have a smart phone, then they will never know the pure genius you’ve included for them by way of QR codes in your marketing materials. So, know who you’re talking to in order to ensure success. It’s also helpful to include instructions in your materials to help your users know what to do. This can be as simple as two words, “Scan me.”

2. Create the code. People are doing amazing things with QR codes, and others are simply using the black and white squares as is. has an excellent feature for shortening links and generating QR codes. Even the most colorful QR code centerpiece ad begins as the black and white code you can generate in using tool. A word of advice: If you’re changing any elements of the qr code, be sure to test as you go to make sure it continues to scan successfully. Nothing’s worse than spending hours rounding corners, colorizing and dragging points to find that your masterpiece doesn’t work in the real world.

3. Reward the user. They’ve taken the time […]

By |September 20th, 2011|, QR Codes|0 Comments

Technology…meet humanity, aka Shannon, aka @redbridgeonline, aka scrabble genius?

I love technology, design/marketing and gummy bears. I spend my time thinking deep thoughts and smiling. Are you a social media genius? Let’s be pals.

That’s me, @redbridgeonline, in a less than 150 characters or less autobiography. Add a few more characters and you’ll see that I’m also fairly optimistic, work at a non-profit saving the world by drawing pretty pictures, love white stickers and was recently proposed to wearing a cat hat and riding a tandem bike on the red bridge, i.e., Golden Gate Bridge. Oh…and I love QR codes. LOVE.

The world wide web is filled with geniuses that talk about everything I love all day every day. I want to meet those geniuses (all of them), learn from them, and spread happiness and optimism in return. Earth needs more marketing genius and I’m making it my calling to find geniuses and get them talking.

Soooo…QR codes, blogging, Apple’s white stickers, marketing, strategy, cloud hosting…I could go on for days. The internet has introduced so many cool things! It’s challenging to stay on top of it. But I love projects and I’m about 700% positive this is going to be a serious amount of fun.

Oh, that’s the other thing about me…fun. I love love LOVE life. The interactions, the experiences, the path that’s always unfolding. Just when you think you have it all figured out, there’s a curve ball, right? And sometimes the curve ball doesn’t make sense…but later, in hindsight you realize that you were always exactly where you were supposed to be, right that second. Like reading my blog – you’re supposed to be doing that very thing right now. I can’t wait to see how what’s next!

Oh…well I already know one thing! […]

By |September 8th, 2011|design|0 Comments