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    Green Data Centers: Environmental Stewards Within the Tech Industry

Green Data Centers: Environmental Stewards Within the Tech Industry

Once upon a time, there were flip phones that allowed you to exchange tiny pictures with a few people. Data wasn’t an issue back then. But today we have a multitude of devices that take high resolution videos and pics and we share our lives with each other via uploads of data, streaming across the world wide web (don’t stop by the way – I love your updates). The result? Data is compiling at unprecedented rates. And that means power consumption. At unprecedented rates.

In 2013 alone, data centers consumed an estimated 91 billion kilowatt-hours of electricity. By 2020, that number is expected to grow to 140 billion kilowatt-hours annually. At a time when nations around the world have reached a collaborative agreement to reducing greenhouse gas emissions to combat climate change, energy consumption and sources are key.

Data centers operators around the world are taking the lead to keep up with the demand for energy in ways that not only meet demand, but are efficient and environmentally-friendly by greening the data center from the inside out.

Design and Construction: It’s not just about finding a building and turning it into a data center. For new and existing buildings, companies are incorporating measures that address how to utilize the space to get the most use for the least consumption of resources. The first data center to achieve LEED certification did so in 2005. Since then, more and more builders are incorporating methods like improved cooling efficiency, clean backup power, green construction, and intelligent design to build and recommission sustainable data centers from start to finish.
Renewable Energy: Around the world data centers are harnessing the power of natural resources. From purchasing renewable energy credits to on-site installations. Salesforce […]

By |April 22nd, 2016|Environmental, global, Marketing, news, tech|Comments Off on Green Data Centers: Environmental Stewards Within the Tech Industry

What’s Fueling the Tech Revolution?

“An iPod, a phone, an internet mobile communicator… these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.”
– Steve Jobs
In 2007, we were introduced to the first iPhone. It’s campaign slogan was, “This is only the beginning.” You remember that, right? It was like yesterday and it was WHOA at first site and created a tech revolution that changed the world as we knew it.

Today, our lives are digital and analog, and new and better ways to connect to each other and the world around us are everywhere. The expansion potential continues to be huge. Yesterday, we came together over in awe over a new phone. Today, revolutionary tech is just waiting to bring the world together to replace current technology with a new generation of amazing.

So, what’s fueling the revolution? Everything. Every facet of our worlds has reached the right time and place to create the perfect storm for advancement.

More devices, more data.

Wearables, homes, mobile, and cars are coming online faster than ever. Connected devices are the new life hack – they count the steps we take, map the way, dim the lights, organize our thoughts, and provide a billion ways to digitally share our lives with each other.

The information collected, in turn, is providing valuable insights that will drive future development and help to create snapshots of society and user behaviors as a whole.

Drones are here.

They’re taking selfie stick and RC helicopters to Heisenberg levels. They’re also being utilized for government and commercial use. 2015 ended with mandatory drone registration and has sparked the rise of a whole new set of regulations and data tracking industry.

More data is […]

By |January 19th, 2016|Apple, drones, Environmental, Steve Jobs, tech|Comments Off on What’s Fueling the Tech Revolution?

Sustainable Marketing in 3 Steps

I may have mentioned a time or two, I pretty much love Earth…leaves, butterflies, oxygen…love…all of it. So, yes, I’m pretty passionate when it comes to sustainable marketing practices.
Before I became the CEO for @redbridge, I was a marketer of energy-efficiency programs. I called what I did, saving the world one kwh at a time. Anyway, when you promote energy-efficient products and choices you need to lead by example or people get skeptical. Nobody wants that.
My 10+ years of sustainable marketing practices can be boiled down into 3 simple steps. Here they are:

1. Think “green” brainstormy thoughts!
2. Design to make green “the new black”.
3. Buy green. It’s just nice. :)

Have I wowed you with my brilliance yet? Well…I hope NOT because I can talk about this ALL DAY! So, here I go, the 3 secrets revealed in 5…4…3…2…1…:
1. Think “green” brainstormy thoughts!
In my perfect world, a marketing plan serves as a road map for upcoming marketing activities. You’ve planned out as far as a year in advance. Relaxed brainstorm sessions happen in the quarter prior to the deliverable’s deadline allowing you to glance out further in the timeline to see if there are other materials forecasted that can be combined. I also have a pet unicorn in that world.

In my real world experience, you plan out as far ahead as possible and stay flexible. So the more you can think green thoughts on the fly, the better Earth is going to get. Whether your next item is well-planned, or a marketing emergency, consider what you’re trying to accomplish and how the end result can be created, greenly. For instance:

Email vs. Direct Mail: Get email addresses for your target audiences and send email campaigns versus direct mail. […]