A giant mouse head fist pumped behind the biggest rubix cube ever and the crowd went wild. When @Deadmau5 became the house DJ at the VMA’s electronic music gained mainstream recognition. Now, every day I’m shuffling. It’s epic…colorful, energetic and pretty much the bomb diggety.
So, what’s the difference between @Deadmau5 and your every day house DJ? They both have the same equipment and musical talent – why is he successful when so many other talented DJs still go unrecognized?
Well, for one, DM5 is a freaking musical genius and for two, he has those ears that light up. But there’s more to it than a sweet pair of ears and a ginormous rubix cube. Deadmau5 has a distinguishable brand and continues to build support by marketing himself successfully. He’s everywhere and doing everything to connect with his followers and establishing his brand. His brand is him. That simple.
From a marketers perspective, here are 5 things every aspiring DJ can do to keep the dream alive.
1. Be Professional.
In every interaction, be respectful, committed and reliable. It’s the foundation for every career. Music is no different. Bring your “A-Game” 110% of the time. If you have an audience of 2 or 2,000, play like you’re playing for your MOM, or someone else of equal awesomeness. You never know who is watching and what doors can open or close based on how you’re perceived.
2. Build a following.
I don’t know about you, but I follow and fan all my favorite DJs. And I might be wrong, but according to my assessment of his posts, Deadmau5′s cat Meowingtons has a seriously cush life!
Anyway, if you’re professional, that’s half the battle. If your personable, that’s the other half. There’s something mysterious about musicians that makes people wonder about what makes them tick. Establish portals (not […]